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About Me

Hi, I'm Vanessa
a designer who thinks like a strategist.

I'm a Product Designer based in Toronto, Canada, specializing in using design practices to inform business strategy and drive innovation. My work spans the full product lifecycle — from early-stage research and ideation through to delivery and launch.

I have deep experience in financial services, people change management, service design, and innovation. I'm most energized when I'm bridging the gap between complex business problems and the people experiencing them.

Outside of work, you'll find me baking bread or deep in a cozy game.

Vanessa
Vanessa
Vanessa

Skills & Tools

What I bring to the table.

UX & Design

  • User Research
  • Journey Mapping
  • Information Architecture
  • Wireframing & Prototyping
  • Interaction Design
  • Usability Testing
  • Design Systems
  • Visual Design

Strategy & Methods

  • Service Design
  • Product Strategy
  • Business Analysis
  • Innovation Facilitation
  • Workshop Design
  • Process Engineering
  • Change Management
  • Stakeholder Communication

Software

  • Figma & FigJam
  • Miro
  • Adobe Creative Suite
  • Procreate
  • Unity
  • Jira & Confluence
  • Microsoft 365
  • Ideanote
  • Notion

Work Experience

Where I've worked.

Jan – Apr 2026

Product Designer

People Change Management Team, Advanced Analytics & AI · CIBC

May – Dec 2025

Service Designer

Service Design Team, Optimization & Process Engineering · CIBC

Sep 2024 – Apr 2025

Innovation Intern

Innovation Team, Strategy & Marketing · Interac Corp.

Jan – Apr 2023

Business Systems Analyst

Cards Client Journey Enablement Team, Personal & Business Banking · CIBC

Education

Where I studied.

2025 – 2026

Masters of Digital Experience Innovation

University of Waterloo

2021 – 2025

Bachelor of Design in Digital Futures · Minor in Game Design

OCAD University